Growth, Engineered.
You didn't hit an algorithm problem.
You hit your structural load limit.
You were right to move fast. In the early days, speed was the strategy. But as the building got taller, the load increased.
Now, CAC is climbing and ROAS is sagging. Throwing more budget at the problem isn't fixing it because the problem isn't your marketing.
It's your foundation.
High-Velocity Acquisition & GTM
Scalable Frameworks
Leveraging experience from $500M+ in managed spend to build acquisition engines that don't crumble under scale.
Multi-Channel EngineerinG
Moving beyond Meta to build a diversified acquisition ecosystem that feeds your total GMV.
Profit-First Scaling
Moving beyond vanity metrics to build a diversified acquisition ecosystem that feeds your profitable growth.
Precision Revenue Operations (RevOps)
RESEARCH & STRATEGY
LOGO & BRAND IDENTITY DESIGN
CAMPAIGN VISUALS & COLLATERAL
COPYWRITING & STORYTELLING
CREATIVE DIRECTION
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$300M+
Managed Spend
92%
Branding
92%
Branding
Stop scaling the chaos.
We don't sell campaigns. We engineer and install a bespoke Growth Operating System designed around your custom requirements and future-proofed to handle the structural load of your next growth phase.
01. The Diagnostic
We don't guess. We audit. We tear down your ad accounts, CRM, and P&L to find exactly where the money is leaking. We spot the efficiency breaks that your current agency is hiding in the averages.
02. The Build
Before we scale, we stabilize. We fix the broken feedback loops—repairing tracking, cleaning up your CRM, and building a "Source of Truth" dashboard. You stop flying blind and start making decisions based on real profit.
03. The Scale
Once the foundation is set, we turn the engine on. We launch high-tempo acquisition loops (DTC or B2B) that are engineered for contribution margin, not just vanity metrics.
Three lessons I learned the hard way.
#1
The "scale at all costs" playbook isn't actually scalable.
I've watched incredible brands ride product-market fit to $10M, only to crumble under the weight of volatile CPMs because they had no real foundation to keep them standing. Moving fast was right. But moving fast without infrastructure just means you collapse faster.
#2
ROAS isn't a foundational metric you build around.
You're celebrating a 3x ROAS on a product with 30% margins and 60% churn. The dashboard says you're winning. The P&L says you're losing. ROAS doesn't account for contribution margin, payback period, or whether you can actually afford to scale.
#3
CAC doesn't matter if the rest of the unit economics are broken.
Everyone obsesses over CAC. But if your CLTV is underwater, if your retention is broken, if your product economics don't work: lowering CAC just means you're losing money more efficiently. You can't optimize your way out of a structural problem.
I don't sell campaigns. I don't sell creative.
I build the infrastructure that makes profitable growth possible.
Economics
Acquisition models that hold under pressure. Not surface-level ROAS—the real math. Contribution margin by product and channel, CLTV to payback period ratio, allowable CAC at your target margins.
Attribution
Frameworks that close the loop. Not "Facebook says so" or "last-click Google Analytics." Real attribution. Multi-touch. Incrementality-tested. Connected to CLTV, not just first-order revenue.
Infrastructure
AI-native workflows that connect actions to outcomes. Not more software—the interconnectivity that makes your tools actually talk to each other. CRM and email platforms connected to your acquisition data and customer economics.
You can't fix structural issues with creative tools.
I run the calculations and fix the math—unit economics, attribution, and the revenue infrastructure that connects ad dollars to profit.
01. The Structural Audit
I start with a forensic examination of your unit economics, attribution logic, and tech stack. I find where your acquisition math breaks down, where your attribution is lying, and where your ops are bottlenecked.
02. Economic Alignment
Before we scale, I fix the math. I reverse-engineer your contribution margin, CLTV curves, and allowable CAC by product and channel. This is the foundation. Without it, everything else is guesswork.
03. Infrastructure Build
Then I build the data architecture that connects everything. Attribution frameworks that close the loop, retention systems connected to economics, data pipelines that eliminate manual work.
04. Velocity Stabilization
Once the foundation is rebuilt, I architect demand systems that scale. Multi-channel acquisition ecosystems that don't collapse when one channel gets expensive.
Currently:
Jonathan Belliveau
Founder, Principal Growth Engineer
I engineer high-velocity growth and the revenue infrastructure to scale it.
In the early days, momentum and "vibes" can be enough when the stars align. But as you scale, the physics change. CAC rises, attribution fractures, and profit margins compress.
After deploying $300M+ across DTC, B2C Services, and B2B/SaaS, I realized most founders feeling stuck on a plateau don't need another "marketing genius" with a big LinkedIn following. They need operational clarity.
I'm not just an "ad guy" who can scale spend. And I'm not just an "ops guy" who can unlock the attribution black-box.
I've been on both sides. I've managed the high-velocity ad spend (the creative, the campaigns, the scale). And I've built the revenue infrastructure (the attribution, the data pipelines, the revenue operations).
I build better B2B pipelines because I think like a media buyer.
I build better DTC infrastructure because I think like an engineer.
That's the edge.
GMVLabs:
Blueprints for Builders
Launching Soon: A library of revenue infrastructure blueprints for brands that want to build their own stack. Step-by-step guides, tool recommendations, and frameworks you can implement yourself
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